Large room sized graphics for a well known retailer. Each area/room was themed to a particualr product/range of products. The Star Wars Rogue One area consisted of 8 1.5 metre panels. Initial supplied material wasn't suitable (too small) for use so this was created specifically for the space required.
The title parts are on separate cutouts to create a 3D effect and the products are shown on the plinths for each section. Lights were also installed behind the main panel to show though the lozenge shaped cutouts on each side of the main panel to create glowing areas and to reflect the space/futuristic element of the theme.
One section for an up and coming release had no assets and had to be created totally from scratch with 3D elements to be custom built to hold product and elements such as a fire replicated through use of a hidden video and enhanced with real fireside tools.
Another section of the project, consisted of a whole room of 15 panels that had to match seamlessly as one whole image, with branded area for each product range, catered for within the whole image. 3D elements such as free standing elements and clouds hanging from the ceiling were also incorporated.
To date, this is the biggest project Iconic Creative has undertaken.